Industry: Tech, Startup, AI

Responsibilities: Web Design.

Software used: Illustrator, Figma.

Agency: Designed working at Fullstack Digital

Thankful.AI is a company that develops generative AI and no-code automation to streamline customer communication. They offer a customer service solution that integrates with existing helpdesks and enables brands to provide personalized and efficient support across multiple channels.

The company approached us to redesign their website and improve their online presence. They wanted a website that reflects their brand identity, showcases their features and benefits, and generates more leads and conversions.

We followed a user-centered design process that involved the following steps:

Research: We conducted research and competitor analysis to understand the customer service industry and the needs and expectations of Thankful.AI’s target audience. We also interviewed the stakeholders and users of Thankful.AI to gather their feedback and insights on the current website and their goals and pain points.

Wireframing: We created low-fidelity wireframes to sketch out the basic layout and structure of the website. We made sure that the wireframes were responsive and adaptable to different screen sizes and content.

Desktop Web Design: I applied the visual design elements, such as colors, fonts, icons, and images, to the wireframes. I used a consistent and scalable style guide for the website. I also ensured that the elements maintained their relative position and size when resizing the frames.

Mobile Responsive Design: We used Figma’s responsive design feature to create the mobile version of the website, including breakpoints defining different screen widths. We adjusted the layout and size of the elements to fit the smaller screen and ensure readability and usability.

Testing: We tested the prototype with real users. We observed how they interacted with the website and collected their feedback on the usability, functionality, and aesthetics of the design. I also exported the code and assets of the design for development.

The final outcome of the project was a responsive and modern website that showcases Thankful.AI’s value proposition, features, and benefits. The website also includes clear calls-to-action and easy 4-step processes, testimonials, a comprehensive list of quality resources for good authority and SEO, and a defined contact form to generate more leads and conversions.

The website was well-received by both the client and the users. The client reported an increase in traffic, engagement, and conversion rates after launching the new website. The users praised the website for its clarity, simplicity, and ease of use. Finally, Thankful.AI's technology was successfully acquired by Gladly.

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Hi, I’m Ashley and I wrote this case study here☝️

I’ve been helping companies in the B2B Tech/Finance sector for over 10 years with visual, branding and UI/UX skills. I’m also a freelancer. I love to hear cool ideas and collaborate in the newest tech/finance projects or startups, if you want to say hello, feel free to book a quick chat with me in my Calendly.

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